The Commercial Triangle area, although in the center of Athens, faces serious challenges even though it is undeniably of particular importance both for the image of the city and for its economic activity and the general urban revitalization of the area. A key problem is the desolation of the area caused by the closed shops. The opening of closed shops on specific streets will both stimulate economic activity but will also contribute significantly to the maintenance - sustainability of landscaping - beautification interventions of the city's image in its most important touristic part ( 2nd Invitation ).

In this context, the object of the proposed intervention is the creation of a mechanism for business hatching and further development and improvement of the abilities of the self-employed and entrepreneurs. The aim is to create new businesses and/or promote the self-employment of young, highly qualified scientists, particularly in the fields of PISA . Also the creation of new jobs in the wider area of the historic centre of Athens (intervention area of the Athens SBA Athens). Particular emphasis will be placed on the area of the commercial triangle.

The final goal is the establishment of a local entrepreneurship pact in the historical center of Athens. At the same time, the strengthening of the capacity (capacity building) of the beneficiaries under establishment / young businesses. Thus having acquired the maximum possible set of skills they will be allowed to overcome the obstacles they will encounter on the way to business creation and development. The creation of the local pact between the businesses guarantees a minimum level of quality of the services provided to residents and visitors. Result of overall upgrade of the business ecosystem.

Who it is aimed at the 2nd Call

• Municipality of Athens
• Athens Development & Tourist Promotion Company Development SA OTA

Application area

Region of Attica

Budget

The co-financed (where co-financed public expenditure is the eligible public expenditure from the OP for the calculation of the community assistance) public expenditure available for the inclusion of operations with this invitation amounts to €2,843,000.00.

Submission period

From 7/12/2021 to 31/12/2022

Mechanism services for the 2nd Call

The services of the mechanism, which will be provided horizontally and free of charge to all businesses interested in operating in the intervention area of the action, following relevant calls for expressions of interest, will concern:

• Needs assessment by business sector and self-assessment tool.
• Information – raising awareness of businesses to create a minimum level of quality in the provision of business services.
• Creation of a set of quality criteria (indicatively it is stated that a set of quality criteria will be prepared per branch).
• Online and remote personalized training of beneficiaries to meet the criteria.
• Certification of the business (indicatively it is stated that it will be carried out for at least 40 businesses).

In cases of documents, for which electronic submission is not technically possible (e.g. maps, plans, etc.) the beneficiary is obliged to send them to the DEVELOPMENT AND TOURIST PROMOTION COMPANY OF ATHENS DEVELOPMENT SA. OTA at Xenophontos 7, ATHINA 105 52, within 10 working days from the date of electronic submission of the proposal by the Beneficiary.