Enterprise Greece: New training program to strengthen the skills of export companies
The Hellenic Investment and Foreign Trade Company (Enterprise Greece), in the context of the priority strategy for education and empowerment of Greek exporters business, announces the new training program entitled: “Strategies for Access to International Markets“.
Recognizing the pivotal role of exports in the development of the Greek economy, Enterprise Greece has placed the training and empowerment of exporting and potentially exporting companies, as well as all those involved in the sector, high on its strategic agenda.
The Enterprise Greece Exports Academy, covers a comprehensive range of topics, from the basic steps for entering foreign markets to specialized topics, such as digital transformation, electronic trade and international information and networking. With the aim of strengthening competitiveness, increasing exports and supporting extroversion, the Enterprise Greece Exports Academy is addressed to all Greek companies, regardless of size, export experience and sector of activity, but also to all executives who understand the increased demands of commercial transactions with companies / clients from all over the world who wish to strengthen the necessary skills and know-how in order to respond successfully.
The new educational Program will be conducted online and in small classes, with the first round of seminars starting on 05/27/2024. It consists of four independent, didactic modules:
I. International Market Research /Target Market Selection & Risk Management.
II. Ways of Entering Foreign Markets and Choosing Distribution NetworksIII: On-line & off-line marketing
IV. Export tariff policies and export financingEach thematic unit is completed in five three-hour sessions, while participants will be able to simultaneously participate in two thematic units per cycle.
The “Strategies to Access International Markets” program is aimed at:
1. Business executives/potential executives specializing in:
- in sales,
- in exports,
- in the development of new markets,
- in marketing
2. Export companies of products and/or services, from any business sector, with existing or potential export activity.
Upon completion of each subject, trainees will be awarded a Certificate of Attendance by the Enterprise Greece Exports Academy. In case of increased interest, future implementation cycles will be launched.
For more information and to submit applications: