100% Hotel Show: On November 18 – 20 with more than 20 workshops

The hotel workshops of the 100% Hotel Show return in November with a renewed form, aspiring to be a point of reference once again for the evolution of the hotel market. Moving into the new era of the institution, the hotel workshops are renewing their logic, acquiring even greater specialization in relation to the thematic and also the needs of the exhibition visitors.

By dividing the three days of the event into separate themes, each day will focus on a specific segment, giving comprehensive information to the audience that will attend.

The days

More specifically, the workshops will be divided into the following “days”:

  • Saturday, November 18: New era of luxury accommodation
  • Sunday, November 19: Hotel Sales and Distribution Technologies
  • Monday, November 20: Dedication to villas and luxury apartments

Visitors can attend the workshops completely free, pre-registration in the special section of the 100% Hotel Show website.

The program of 100% Hotel Show

Saturday, November 18

  • 10:30 – 11:30: 100% New Investments: The most comprehensive workshop on Financing, Concept and Strategy
  • 11:30 – 12:00: The use of AI & Big Data in shaping the investment decision of a new accommodation
  • 12:30 – 13:30: 100% Luxury Hotels: From Architectural Design, Experience Specification to Branding
  • 14:30 – 15:30: 100% Sustainability of Hotels: The new reality in the design of an accommodation that brings people to the basis of Sustainability
  • 15:30 – 16:00: How the reuse of buildings affects the budget and sustainability of a hotel project
  • 16:30 – 17:30: 100% Hotel Design Trends: New Architectural Formats, New Materials and Custom Furniture Design

Sunday, November 19

  • 10:30 – 11:30: 100% Sales Tech: The necessary Hotel Sales Technologies and their role in profitability
  • 11:30 – 12:00: Hotelising: Correlating the sales of a hotel with Concept and Brand positioning
  • 12:30 – 13:30: 100% Booking Engine: The evolution of Booking Engine as a sales channel and the new opportunities it presents
  • 13:30 – 14:00: The optimization of sales conversions through AI in real time
  • 14:30 – 15:30: 100% Revenue: Revenue Management as a new condition in the sales success of an accommodation
  • 15:30 – 16:00: Leveraging data science in pricing strategy development
  • 16:00 – 16:30: Revenue Increase: Opening a new hotel and boosting sales of existing accommodation
  • 16:30 – 17:30: 100% Hotel PMS: The role of PMS in hotel sales and the importance of a holistic approach
  • 17:30 – 18:00: BookOnlineNow: How the booking engine turned into a benchmark for a hotel’s turnover and profitability
  • 18:30 – 19:30: 100% OTAS: The new reality of OTAs and their strategic use by hotels

Monday, November 20