Public Group and PCP Public Capital Partners, the first Corporate Venture Capital (CVC) operating in Greece with an emphasis on technologies for omnichannel retail, participates as a limited partner in the Endeavor Catalyst IV fund.

According to a relevant announcement, in this way, Public Group, joins forces with founders from the Endeavor network, such as Reid Hoffman (LinkedIn), Marcin Zukowski (Snowflake) and Kevin Ryan (DoubleClick, MongoDB) but also important Greek investors, participating in the effort of the international, non-profit organization support entrepreneurship and the most promising entrepreneurs around the world -among them the Greek founders who are transforming Greece.

Public Group's partnership with Endeavor, an organization that selects and supports fast-growing businesses by raising capital with the participation of leading entrepreneurs and investors, is another important step in the implementation of its investment strategy, which focuses on developing an innovation ecosystem around the strong Public brand.

The ambition of PCP Public Capital Partners is to support fast-growing scale up companies:

• which have teams capable of competing on the international market
• have a proven business model and high customer satisfaction rates
• operate in Greece
• they operate abroad but they are interested in the Greek market

Its activity focuses on platforms or technological services around retail tech and eCommerce aimed directly at the consumer and in areas such as:

• The digital ways to buy
• τα logistics & supply chain
• το entertainment & analytics
• το EdTech
• IT services

Public Group - Endeavor Catalyst

Since 2012, Endeavor Catalyst has supported 49 companies that currently exceed a valuation of 1 billion $ He has also participated in successful acquisitions and IPOs. Thus, it is ranked among the 5 most successful funds with investments in "unicorns" companies.

Endeavor Catalyst records to date over 260 investments in 35 markets worldwide. His portfolio includes investments in:

• Fintech (26%)
• Retail & Consumer Tech (23%)
• Enterprise Software & Services (18%)

Through Endeavor Catalyst The Agency intends to invest more than 15 million $ in Greek startups within the next 2-3 years. Αυτή τη στιγμή το Endeavor Catalyst IV fund has raised a total of $ 500 million of capital under management. $