The Public Group is developing a dynamic ecosystem of innovative scale-up companies around Public. As stated in an announcement, the goal is "to bring consumers a new, exciting, omnichannel shopping experience".

Public Group wants to accelerate the development of innovations in the field of omnichannel retailing. The aim is to build a community of talented people, innovative business schemes and technology platforms. The group's expectation is also to play a positive role in the promotion of Greek entrepreneurship. The ultimate goal is a positive environment for the development of talented people and companies.

The Public Group ecosystem also includes the investment arm, Public Capital Partners. Through this will be developed Investment initiatives worth €20 million euros to companies active in the fields of:

• Retail Tech & eCommerce
• Fintech, Logistics
• Digital Payments
• EdTech
• Entertainment & Analytics

At the heart of these will be companies that have teams capable of competing in the international market, a proven business model and high customer satisfaction rates. At the same time, they will be in the stage of development or expansion (scale up).

The recent investment in iRepair brings to Public stores the most complete and fast customer service in the field of service. Similarly, the group's participation in Douleutaras.gr will ensure to its customers Public access to the services offered the largest and fastest growing home services platform. And the partnerships continue, thanks to the participation of Public Group in VentureFriends , the venture fund that invests in Seed and Series A startups, focusing on the sectors:

• PropTech
• FinTech
• Marketplaces
• TravelTech
• SaaS

In addition, Public Group, focusing on the in-house development of innovative solutions, launches Public Next, a tech hub that develops IT systems and software applications specifically for Retail & e-Commerce.

Robby Bourlas, CEO Public Group

"With the Public Group, our goal is to constantly bring new proposals responding to the rapidly changing needs of consumers. Combining technology, talent and entrepreneurship in an ecosystem of investment initiatives and strategic partnerships, the Public Group dynamically complements the services offered by the Public with new ones, tech-based solutions or platforms, thus building a truly new shopping experience. And we don't stop there. We are developing our own tech hub and accelerating the development of technological applications and systems, transforming the experience of our employees and customers. Public Group is constantly growing, for our people, our customers and society."

Nikos Varvadoukas, VP Brand & Customer P.G.

"In the last two years, social developments, combined with technological development, have accelerated significant changes in the lives and desires of consumers, who are now looking for personalized experiences for their every need, at every different moment of their lives. We created the Public Group to be close to them, right where they need us, with the tools and services that will allow us to improve their lives. Drawing on the best the Greek scale up scene has to offer but also the possibilities offered by our own tech hub, the Public Next, We harness the best minds and ideasto make innovation a daily occurrence for our customers. So we will continue to be on the side of those who trust us for their purchases, shaping with them the future of retail in Greece and Cyprus".