{"id":29747,"date":"2023-08-26T05:33:47","date_gmt":"2023-08-26T05:33:47","guid":{"rendered":"https:\/\/espa.io\/interactive-professional-digital-marketing-workshop-by-future-business-school\/"},"modified":"2023-08-26T05:33:47","modified_gmt":"2023-08-26T05:33:47","slug":"interactive-professional-digital-marketing-workshop-by-future-business-school","status":"publish","type":"post","link":"https:\/\/espa.io\/en\/interactive-professional-digital-marketing-workshop-by-future-business-school\/","title":{"rendered":"Interactive Professional Digital Marketing Workshop by FUTURE BUSINESS SCHOOL"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/espa.io\/wp-content\/uploads\/2023\/05\/digital-marketing-1024x1024.png\" alt=\"digital-marketing\" class=\"wp-image-12400\" srcset=\"https:\/\/espa.io\/wp-content\/uploads\/2023\/05\/digital-marketing-1024x1024.png 1024w, https:\/\/espa.io\/wp-content\/uploads\/2023\/05\/digital-marketing-300x300.png 300w, https:\/\/espa.io\/wp-content\/uploads\/2023\/05\/digital-marketing-150x150.png 150w, https:\/\/espa.io\/wp-content\/uploads\/2023\/05\/digital-marketing-768x768.png 768w, https:\/\/espa.io\/wp-content\/uploads\/2023\/05\/digital-marketing.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p><strong>Digital Marketing is a fast-growing force in today&#8217;s marketing field<\/strong> and the future in the new world of <strong>digital consumption<\/strong>.<\/p>\n\n<p>It is a <strong>valuable ally in the development of the business<\/strong> and the best assistant <strong>in promoting new services and ideas<\/strong>.<\/p>\n\n<p><strong>Digital marketing and digital communication methods are faster, more flexible, and completely targeted<\/strong>. An <strong>email marketing or social media marketing campaign,<\/strong> for example, can <strong>deliver a message to consumers faster, more efficiently, more targeted<\/strong>, and certainly at a much lower cost than advertising as we know it so far.<\/p>\n\n<p>And because the tools and applications of <strong>Digital Marketing<\/strong> are changing every day, <strong>Future Business School<\/strong> <strong>has prepared a live workshop that will help to become an expert in the <a href=\"https:\/\/espa.io\/en\/c\/informatics\/\" target=\"_blank\" rel=\"noreferrer noopener\">use of new digital tools<\/a> and enhance the performance of any business<\/strong>.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-&#x3C0;&#x3BF;&#x3C5;-&#x3B1;&#x3C0;&#x3B5;&#x3C5;&#x3B8;&#x3C5;&#x3BD;&#x3B5;&#x3C4;&#x3B1;&#x3B9;-&#x3C4;&#x3BF;-&#x3C0;&#x3C1;&#x3BF;&#x3B3;&#x3C1;&#x3B1;&#x3BC;&#x3BC;&#x3B1;\"><strong>TO WHOM IT IS ADDRESSED<\/strong> <strong>THE PROGRAMME<\/strong><\/h2>\n\n<p><strong>The workshop is addressed to:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Anyone who is responsible for the development and implementation of online marketing projects.<\/strong><\/li>\n\n\n\n<li><strong>To <a href=\"https:\/\/espa.io\/en\/business_type\/new-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Start Ups<\/a>, students, marketers, web designers, executives in the online marketing industry.<\/strong><\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"h-&#x3B3;&#x3B9;&#x3B1;&#x3C4;&#x3B9;-&#x3B1;&#x3BE;&#x3B9;&#x3B6;&#x3B5;&#x3B9;-&#x3BD;&#x3B1;-&#x3C0;&#x3B1;&#x3C1;&#x3B1;&#x3BA;&#x3BF;&#x3BB;&#x3BF;&#x3C5;&#x3B8;&#x3B7;&#x3C3;&#x3B5;&#x3B9;-&#x3BA;&#x3B1;&#x3C0;&#x3BF;&#x3B9;&#x3BF;&#x3C2;-&#x3C4;&#x3BF;-&#x3C0;&#x3C1;&#x3BF;&#x3B3;&#x3C1;&#x3B1;&#x3BC;&#x3BC;&#x3B1;\"><strong>WHY IT IS WORTHWHILE TO ATTEND THE PROGRAMME<\/strong><\/h2>\n\n<p><strong>It is an integrated-practical programme of 16 hours<\/strong>.<\/p>\n\n<p>With the structure and expertise that the programme is designed with, participants will be able after the workshop to:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>can manage their website<\/strong><\/li>\n\n\n\n<li><strong>evaluate the progress of their brand in search engines (SEO)<\/strong><\/li>\n\n\n\n<li><strong>discover all the trends in Digital Marketing<\/strong><\/li>\n\n\n\n<li><strong>accurately assess their audience on Social Media<\/strong><\/li>\n\n\n\n<li><strong>are able to predict the risks in Digital Marketing<\/strong><\/li>\n\n\n\n<li><strong>distinguish their competitive advantage<\/strong><\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"h-&#x3C0;&#x3C1;&#x3BF;&#x3C3;&#x3C6;&#x3BF;&#x3C1;&#x3B1;-&#x3B4;&#x3C9;&#x3C1;&#x3B5;&#x3B1;&#x3BD;-&#x3C0;&#x3B1;&#x3C1;&#x3BF;&#x3C7;&#x3B5;&#x3C2;-workshop\"><strong>OFFER &#8211; FREE BENEFITS<\/strong> <strong>WORKSHOP<\/strong><\/h2>\n\n<p>For those interested in attending the <strong>Professional Digital Marketing Workshop<\/strong> the courses will take place on <strong>08.05.23, 09.05.23, 10.05.23 &amp; 11.05.23<\/strong><\/p>\n\n<p><strong>Hours: 17.00 &#8211; 21.00 pm<\/strong><\/p>\n\n<p><strong>Early booking: \u20ac250.00 (Initial value 400\u20ac)<\/strong> Registration 2105782931, info@futurebs.gr<\/p>\n\n<p><strong>Registration applications <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLScROyGqSp6xwSIrRadLGRrhtuJfD7gbKX2z6LoC3IJkK1XCqg\/viewform\" target=\"_blank\" rel=\"noopener\">here<\/a><\/strong>.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-&#x3BC;&#x3B5;&#x3B8;&#x3BF;&#x3B4;&#x3BF;&#x3BB;&#x3BF;&#x3B3;&#x3B9;&#x3B1;\"><strong>METHODOLOGY<\/strong><\/h2>\n\n<p><strong>Teaching is conducted online via zoom<\/strong><\/p>\n\n<p>The handling of all the tools of <strong>Digital Marketing<\/strong> will be presented step by step.<\/p>\n\n<p>Presenter: Gerasimos Tzamarelos, Ph.D.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-&#x3C0;&#x3B1;&#x3C1;&#x3BF;&#x3C7;&#x3B5;&#x3C2;-&#x3C3;&#x3B5;&#x3BC;&#x3B9;&#x3BD;&#x3B1;&#x3C1;&#x3B9;&#x3BF;&#x3C5;\"><strong>SERVICES<\/strong> <strong>SEMINAR<\/strong><\/h2>\n\n<ul class=\"wp-block-list\">\n<li><strong>Certificate of attendance<\/strong><\/li>\n\n\n\n<li><strong>Notes of the workshop<\/strong><\/li>\n\n\n\n<li><strong>Upon completion of the seminar, online exams are conducted<\/strong><\/li>\n\n\n\n<li><strong>Support from the teaching lecturer<\/strong><\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"h-&#x3C0;&#x3B5;&#x3C1;&#x3B9;&#x3B3;&#x3C1;&#x3B1;&#x3C6;&#x3B7;-workshop\"><strong>WORKSHOP DESCRIPTION<\/strong><\/h2>\n\n<p><strong>Topics Professional Digital Marketing Workshop<\/strong><\/p>\n\n<p><strong>Day 1<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>digital marketing strategy<\/strong><\/li>\n\n\n\n<li><strong>Websites &amp; SEO<\/strong><\/li>\n\n\n\n<li><strong>A.I. (Artificial Intelligence)<\/strong><\/li>\n<\/ul>\n\n<p><strong>Day 2<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>content marketing strategy<\/strong><\/li>\n\n\n\n<li><strong>Social Media Marketing Strategy<\/strong><\/li>\n\n\n\n<li><strong>Podcasts<\/strong><\/li>\n\n\n\n<li><strong>Video Content Strategy<\/strong><\/li>\n<\/ul>\n\n<p><strong>Day 3<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Instagram marketing<\/strong><\/li>\n\n\n\n<li><strong>LinkedIn marketing<\/strong><\/li>\n\n\n\n<li><strong>YouTube marketing<\/strong><\/li>\n<\/ul>\n\n<p><strong>Day 4<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Analytics<\/strong><\/li>\n\n\n\n<li><strong>Webmaster Tools &amp; Tag Manager<\/strong><\/li>\n\n\n\n<li><strong>Google Merchant Center<\/strong><\/li>\n\n\n\n<li><strong>Microsoft Clarity Strategies<\/strong><\/li>\n\n\n\n<li><strong>Google Ads (Smart Ads)<\/strong><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Digital Marketing is a fast-growing force in today&#8217;s marketing field and the future in the new world of digital consumption. It is a valuable ally in the development of the business and the best assistant in promoting new services and ideas. Digital marketing and digital communication methods are faster, more flexible, and completely targeted. An [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12401,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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